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The new laundry collection includes dryer balls, laundry concentrate, linen spray and laundry fragrance oil.
March 17, 2025
By: Lianna Albrizio
Homecourt, the premium homecare brand from actress Courteney Cox known for its luxury candle and diffuser collection, is entering another room of the house (or category) – laundry care!
Homecourt’s new Laundry Collection is an upcoming line of fine-fragranced laundry essentials, including Laundry Concentrate, Linen Spray and a Laundry Fragrance Oil available in the brand’s signature scents: Cece, Steeped Rose and Neroli Leaf.
The brand’s new Laundry Concentrate is a patent-pending, high-performance, no-water-added detergent formula infused with fine fragrance. Each bottle of the 10-times concentrated formula lasts up to 70 washes. Designed for efficiency, convenience and sustainability, the innovative formula eliminates unnecessary water dilution, delivering a potent clean with less product, per the brand.
Made with natural surfactants for a gentle, yet effective luxury laundry experience, packaging comprises a 100% PCR pump bottle, similar to Homecourt’s dish soap.
The brand’s fine-fragranced textile spray is designed to refresh linens and smooth wrinkles.
Homecourt’s version of a dryer sheet is formulated with a premium, alcohol-free fragrance oil for a long-lasting, elevated scent. Designed for use with wool dryer balls to impart a subtle, yet luxurious aroma.
The new Laundry Collection is available at homecourt.co.
Sold exclusively with the Laundry Fragrance Oil, Homecourt’s Dryer Balls are available in light and dark shades to suit different laundry loads.
Go here for our comprehensive coverage on the home fragrance market.
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